There’s no shortage of marketing advice out there. Post more. Spend more. Optimize everything. Move faster. And while some of that advice works, a lot of it feels disconnected from how many businesses actually operate, especially the ones built around people. These aren’t companies trying to “hack” growth. They’re trying to do good work, serve people well, and grow in a way that feels sustainable. That gap is exactly why I started LOCI. The Issue Isn’t Marketing It's Misalign